Digital Campaign

Lois Jeans Spring/Summer 2015

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The digital campaign for the Lois Jeans Spring/Summer 2015 collection is inspired by the topic of the four natural elements: fire, air, water and earth. The user experiences a journey through the natural elements, which are linked together by means of interactive parallax scrolling and blend seamlessly into one another. To stand out from each other, each natural element is characterised by its own chromatic colour world. Animations, which are activated by scrolling, lead to an interactive user experience, encouraging the user to continue watching.

Red Dot

Credits
  • Client:
    LTM Ltd. S.L., Valencia, Spain
  • Design:
    Nectar Estudio, Valencia, Spain
  • Photography:
    Humberto Vignali, Humberto Photography, Barcelona, Spain
  • Creative Direction:
    Raúl Ortiz
  • Programming:
    Santos Almansa, Rolan González
Lois Jeans Spring/Summer 2015
Lois Jeans Spring/Summer 2015
Lois Jeans Spring/Summer 2015
Lois Jeans Spring/Summer 2015

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