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The Porsche Sound Lab

Spatial & Event Sound


Dr. Ing. h.c. F. Porsche AG, Stuttgart


amp GmbH, Munich
Analog Audio GmbH, Olching

Music/Sound Design

Alex Rubin, David Rädler, Bertram Bär

Creative Direction

Michele Arnese, Rudi Mauser, amp GmbH


amp GmbH
Jan Wanger, Avantgarde Gesellschaft für Kommunikation mbH, Munich


Maximilian Vogel, Stein Communication GbR, Munich

The Porsche Sound Lab is at the heart of a multisensory pop-up store, moving from New York, London to Shanghai and other world metropolises, that impresses visitors both visually and with 7.1 surround sound. With the help of “visual mapping”, different driving scenarios including surroundings are projected onto a Porsche 911. The sound design and production are made from field recordings and live cuts, combining up to six layers of engine noise with environmental sounds to create an authentic feel. In addition, special engine recordings were also made on a dynamometer at Porsche in Weissach.

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This project can be found in the International Yearbook Communication Design 2015/2016.