Client: Interactive Media Foundation gGmbH / Filmtank GmbH, Berlin, Germany
User Interface Design
TE Connectivity: Virtual Connected Car 3D Product Explorer
The 3D product explorer developed with TE Connectivity, a leader in connectivity and sensors, showcases 120 automotive products in a freely movable transparent model of a transparent car. Presented on a 98” 4K screen and two smaller flanking screens, this model was transferred into a real-time game engine. In a multistage conversion of industry data, a real-time renderable number of polygons was obtained and then, in combination with lighting and textures, successively increased. The intuitive interface invites viewers to navigate freely through the high-resolution transparent car, to view it from any perspective and to explore the complex products, resulting in a fascinating experience.
Credits
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Art Direction:Timothy Simms, COSALUX GmbH, Holger Brinkmann, TE Connectivity Germany GmbH
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3D/Motion Design:Stanko Beronja, COSALUX GmbH
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Client:TE Connectivity Germany GmbH, Bensheim, Germany
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Design:COSALUX GmbH, Offenbach, Germany, TE Connectivity Germany GmbH, Bensheim, Germany
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Development:Frank Köhnke, COSALUX GmbH
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Project Management:Alex Besparis, COSALUX GmbH, Holger Brinkmann, TE Connectivity Germany GmbH
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Managing Director:Alexander Coelius, COSALUX GmbH
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