Station ID

ARD / Das Erste – Easter & Spring Campaign 2017

This campaign for Germany’s public TV channel Das Erste was inspired by the renewed vigour of spring and freshness at the start of a new season. Humorous short stories with artfully carved characters made of fruits and vegetables were filmed in spring-pastel-coloured sets. Raspberry mice and pear penguins appear on a catwalk, cauliflower-asparagus sheep dance on a funk-playing record, apple owls sit on a swing or a watermelon shark passes by. An associated website features the recipes that these characters are the ingredients for, as well as a making of and interviews.

Red Dot

Credits

Carving Art:

Eileen Ott, Bernd Fabian, Martin Krumme
Art Direction:

Iris Rinkens
Client:

ARD/Das Erste, Germany
Design:

Luxlotusliner, Munich, Germany
Project Management:

Nadja Doth
Creative Direction:

Henriette Edle von Hoessle, Head of ARD Design und Präsentation, Werner Mayer, Art Director ARD Design und Präsentation
Music/Sound Design:

Nova Spot, Paris, France
Set Design/Stories:

Sandra Hauser, Gabi Madračević, Iris Rinkens, Jan Rinkens, Patrick Paulin
Post-Production:

Sylvi Rößler, Flo Wolf
Director of Photography:

Simon Drescher
Film Direction/Creative Direction:

Gabi Madračević
Film Editing:

Matthias Dörfler
Film Production:

Tatjana Živanović-Wegele
Food Styling:

Martin Kühnel