The award


What is the Red Dot Design Award?

The Red Dot Design Award is an international design competition. The accompanying distinction, “Red Dot”, has become established internationally as one of the most sought-after seals of quality for good design. In order to appraise the diversity in the field of design in a professional manner, the award breaks down into three disciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each competition is organised once every year.


What is the Red Dot Award: Product Design?

The Red Dot Award: Product Design, whose origins date back to 1955, is an international design competition. In 48 categories, manufacturers and designers from all over the world can hand in their best products. According to the motto “In search of good design an innovation”, a jury evaluates the entries and only awards a Red Dot to products which convince with a high design quality.


What is the “Red Dot”?

The Red Dot is a seal of quality for good design that is awarded in the three competitions of the Red Dot Design Award.

Entry rules


Which products can I register?
You can enter every product that has been manufactured using an industrial production process. The market launch must have taken place by 1 July 2018 and cannot be more than two years ago as of the date of registration. One-off handcrafted pieces cannot take part in the competition. This year, you can choose from 48 categories – from home and seating furniture to lighting and lamps to fashion and lifestyle accessories as well as robotics.


Can I enter prototypes?

Prototypes are permitted provided that the product will be brought to market by 1 July 2018. The prototypes must already be functional and ready for series production at the time of judging. If the market launch is not taking place until a later date, we recommend that you register your prototypes for the Red Dot Award: Design Concept.


How many products can I register?

Each participant can register as many products as they wish. A separate registration must be completed for each entry.


Can I enter a product in several categories at the same time?

You can enter a product in several categories at the same time, but not in several sub-categories within one category. You must complete a separate registration for each entry and provide one product specimen and if necessary further presentation material for each entry.


Can I enter product series?

In exceptional cases, for example in the case of tableware or cutlery, product series can be grouped together as one entry. This means that you do not have to register each element of the series separately. In the event of winning an award, however, the Red Dot logo can only be used for those specimens presented to the jury. So if you plan to advertise a whole series with the award, you should present the jury with all of the elements in the series. The costs for each additional specimen amount to EUR 60.




Where can I register my product for the Red Dot Award: Product Design?

You can register for the current competition and complete the entry forms on the My Red Dot portal. You will also find a list of your entries as well as all documents needed for taking part in the competition there. You can cancel the registration at any time and continue it at a later stage.


What do I need to register my product for the Red Dot Award: Product Design?

To complete registration, you must enter general details on the respective product, details on the manufacturer and designer as well as invoice details. Furthermore, you have to upload photo material (300 dpi for DIN A4 size) and a product description (500 – 1,200 characters including spaces). Thereby, the general details are necessary to complete registration, while photo and text material can still be uploaded until 9 February 2018. A detailed checklist with all of the necessary details can be found here.


Which category should I choose?
If you are unsure which category to choose, take a look at our Online Presentation. You will find the winners from past years sorted by category there.


Which sub-category should I choose?

The sub-categories serve to break down the main categories and provide an overview of which products can be entered in the respective categories. Please note that products win an award in the main categories and not in the sub-categories.


What should be included in my product description?

To get an initial impression of a product, the Red Dot Jury receives an information sheet that contains the key details regarding your entry as well as a description. The description should therefore present your product briefly and objectively and explain in just a few sentences what makes the product unique. We recommend that you do not use figurative or flowery language and that you keep the description simple, precise and informative.


What does “additional material” mean?

It is possible to submit additional physical or digital material, such as photos or videos, to give the jury a better understanding of your product. Please consider that the additional material should not repeat information. The jury will only look at it on request. Further information on the costs for additional materials can be found here.


What does “additional exhibits” mean?

In order to present your product better to the jury, there is an option to submit additional exhibits. Additional costs are incurred for additional exhibits. You can find an overview here.


Dispatch & delivery


Where do I have to send my product for the adjudication?

After you registered your product in the My Red Dot portal for the Red Dot Award: Product Design, it has to be sent to our Red Dot Judging Hall. Please use the following address:

Design Zentrum Nordrhein Westfalen e.V.
Red Dot Judging Hall
Witzlebenstr. 14
45472 Mülheim an der Ruhr

Please deliver vehicles to the airport in Mülheim an der Ruhr.


Who is my contact person on site?

Your contact person for logistics matters is Martin Mecklenbeck. You can reach him by phone at +49 208 37 77 787 or by e-mail at


What is the correct EORI number?

Our EORI number is DE5870836.


When can I deliver my product?

Products that have to be put together must be delivered from 29 January to 1 February 2018. Products that are in a put-together or preassembled state must be delivered from 29 January to 16 February 2018. Delivery is possible from 10 am to 16 pm during the week. Please deliver vehicles to the airport in Mülheim an der Ruhr on 1 March 2018 until 8 am.


Who assembles my product?

The service provided by our logistics team is to receive deliveries and prepare them for adjudication in the best possible way. Please note that we will neither put together nor assemble the products. If it is not possible to deliver entries in a put-together or preassembled state, you must provide this service yourself. In this case you can already select the “Self-assembly” option during registration in the My Red Dot portal and dispatch your own team to put the entry together.


What do I have to take care of regarding the delivery?

Please note that your products must be delivered in a functional state so that the jury can test them. For logistic purposes of your submission, it is necessary to attach the PI code label to your product. Please declare your goods stating the correct customs tariff number and use a proforma invoice stating the value of your delivery.


What is the PI code and where can I find it?
After completing the registration, you will receive a confirmation e-mail containing the PI code label. This code is your personal identification number for your submitted product. Please provide this code in every e-mail request and keep it to hand for any telephone queries. You must attach the label to the back of a physical product and to the delivery packaging before dispatching the product. Make sure that the PI code can be removed without trace so that we can present the product in its best possible light in the winners’ exhibition if it wins an award.


What do I have to take care of regarding especially large products?

If you need a presentation space of more than 4 m³ for your product, please send a plan for your product presentation to our logistics department at Information on the fees for oversized products can be found here.


Should I take out transport insurance?

The products/exhibits are transported at the risk and cost of the participant. We therefore urgently recommend that you take out transport insurance.


How can I ensure that my delivery does not get stuck in customs?

For international deliveries of products, deliveries must include a proforma invoice. Here is a corresponding file with information already included and an information sheet for correct use of the document.


My delivery is stuck in customs. What can I do?

Please send a corresponding message to and state your PI code and the name of your product. We will take care of it.




When does the adjudication take place?

The adjudication takes place at the beginning of March 2018.


How do the jury members evaluate the submissions?

In an evaluation process that spans several days, the international jury members test, discuss and assess each individual entry without any preselection. Thereby, the products are not compared with each other, but are evaluated on an individual basis.


Can I present my product on site?

It is not possible to you to present your product on site.


When will I receive my result?

Three weeks after adjudication, we will inform you of the result via e-mail. Please note that a communications embargo is still in place until this date. You are only free to communicate news of your success after 9 April 2018.


Collection of the products after adjudication


My product did not win an award. Do I have to collect it?

All products that do not win an award must be collected by participants in the period from 19 to 28 March 2018 unless you have already stated during registration in the My Red Dot portal that you wish to donate your product or that it should be disposed of.


My product won an award. Do I have to collect it?
Your awarded product will be stored until the beginning of the special exhibition. This does not apply to the products that participants assemble themselves for the adjudication. They will be requested again in advance of the special exhibition.


Where do I have to pick up my product?

Please collect the products between 10 am and 4 pm from the following address:

Design Zentrum Nordrhein Westfalen e.V.
Red Dot Judging Hall
Witzlebenstr. 14
45472 Mülheim an der Ruhr


Please note that we can only hand back your product in return for your PI code.


Costs & payment


What are the fees for registering for the Red Dot Award: Product Design?

The registration fee depends on the date on which the products are registered. You can find an overview here.


Could additional costs be incurred?

If your product is larger than 1 m³, additional costs will be incurred for oversized goods. If you submit additional exhibits to supplement your participating product, EUR 60 will be charged for each exhibit (plus VAT). Additional material, e.g. a product video that supplements your product presentation, will also be subject to a non-recurring lump-sum fee of EUR 60 (plus VAT).


What costs are incurred if my product wins an award?

If you win an award, you must order a Winner Package. You can find an overview of the costs of ordering it here.


Am I liable to pay tax on the payment for the competition?

The payment for the competition is taxable and liable to tax in Germany even if your company is domiciled in an EU member state or elsewhere abroad. There is no tax exemption rule for this payment, but foreign companies do have the possibility of getting a VAT refund.


The award


What are the benefits of winning a Red Dot?

The Red Dot is the prize for good design quality. If your product wins a Red Dot, you have the option to advertise using the Red Dot label, which constitutes an ideal communication tool which thanks to its global reach and visibility raises the market profile of designs that have won the award. In addition, all award-winning products are presented in the Red Dot Design Yearbook and in the Red Dot Design Museum Essen as well as in the Online Presentation, on Red Dot 21 and in the Red Dot App.


When am I allowed to start communicating news of my award?

We would like to ensure that the results are communicated at around the same time. For this reason, we would ask you not to announce your award before 9 April 2018. We will provide you with a customisable template for a press release to support your PR efforts.


How long can I use the Red Dot label for?

You can use the label as soon as the communications embargo has been lifted and you have ordered the Winner Package. The logo can be used for the duration of the life cycle of the prize-winning product.


What do I have to consider regarding the Red Dot Design Yearbook?

Please note that if you win an award, the details and photos you provide will be used for the production of the Red Dot Design Yearbook.