In many places bicycles play a central role for daily mobility. People use them in many different ways from early in the morning until late at night. The design of the SLADDA bicycle takes up on this normality and daily routine of using a bicycle. Against the backdrop of a complex and often confusing market, it aims to be easily accessible and uncomplicated, which is supported by a gender-neutral frame that fits all riders. It is sturdy and fascinates with a bold design language. Basket and racks are harmoniously integrated, sophisticated in functionality and ideal for transportation purposes. This bicycle was designed for a relaxed riding style as well as for sportive outdoor activities. In order to better fit the active lifestyle of families, every detail is carefully thought-through. A functional click-in system allows the easy mounting of accessories such as baskets and racks. The bike is additionally equipped with a lubrication-free belt drive that requires only little maintenance. The individual components are made of robust, rust-resistant and highly durable materials. The idea of a new understanding of mobility, in which a familiar means of transportation plays a central role, is thus realised in the SLADDA bicycle.
Statement by the jury
»With SLADDA, the bicycle was given a new identity as a genuine part of a sustainable lifestyle. Its “democratic” design successfully picks up on classic role models and finds a timeless and aesthetic form. It fascinates with a dynamic, friendly elegance and the distinctive use of wood. Everyone can use the SLADDA and easily integrate it into their life. It is high in quality and durability.«