Click on image to view high resolution


Toddler Rucksack


Play Jello, Seoul, South Korea

In-house design

Youngjin Seo, Ujin Kim

Red Dot
Picnic Bag is a rucksack for toddlers and pre-schoolers and is characterised by its simplicity. Only its bright colour and the simple lines which give it the shape of a rabbit are conspicuous. The reduction in colour and lines has been intentionally chosen since they are basic elements of visual art. The intention is to stimulate the children’s fantasy and to promote their creative and emotional development. The rucksack is very light, conforms to present safety standards and, thanks to a waterproof coating, is easy to clean.

Statement by the jury

»The Picnic Bag rucksack impresses by its charming shape and its overall refreshingly reduced and simultaneously childfriendly design. «

You want to submit your products to the Red Dot Design Award? Please enter here.

This product can be found in the
Red Dot Design Yearbook 2017/2018