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iPad Smart Cover


Apple, Inc., USA

In-house design

Apple Industrial Design Team, USA

Red Dot: Best of the Best

Well protected

The straightforward handling of the iPad has become an elementary part of everyday life. However, this also implies that the iPad is taken onto the train in the morning or to one’s favourite restaurant in the evening. The Smart Cover was conceived to protect the iPad 2 against the challenges of daily use. It fulfils this function through a design of friendly appearance paired with stunning functionality. Extending on the design idiom of the iPad, the Smart Cover too maintains a thin and lightweight profile. It protects the screen without covering the robust aluminium rear side. It features a soft micro-fibre lining on the inside that helps keep the screen of the iPad 2 clean. The colour of the Smart Cover is individually definable, and the range of different leathers too adapts to the individual sense of style. The mechanism, with which the Smart Cover automatically “wakes” the iPad when it is opened and puts it to sleep when it is closed, is impressive. In addition, the functionality of the Smart Cover perfectly matches the possibilities offered by the iPad 2. Thanks to its magnetic hinge it folds easily into a stand for reading, gaming or browsing the web. When users want to hold the iPad 2 in the hand, the cover is folded together like a newspaper. And if users want to shoot HD videos, the Smart Cover folds in half to expose the camera on the back of the iPad 2. The Smart Cover thus responds to the everyday needs and activities of users and effortlessly adapts to their active lifestyle.

Statement by the jury

»The design of the Smart Cover adds a very fresh touch and its functionality was conceived to exactly match the possibilities of the iPad 2. The Smart Cover not only provides protection for the iPad 2, it also offers users new, fun possibilities.«

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