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Apple Pencil



Apple, Cupertino, USA

Red Dot
The Apple Pencil is a stylus that shows its strength on an iPad Pro with a multitouch system. It delivers results in pixel-perfect precision, offering a wide range of creative possibilities. With its very sensitive pressure and tilt sensors, the stylus instantly recognises when the user is pressing harder or changes the writing angle. Just as with a classic pencil, the user can vary line weight, create subtle shading and produce a wide range of artistic effects. The design of the stylus is reminiscent of a pencil and illustrates its functionality at first glance.

Statement by the jury

»The Apple Pencil renders a very familiar impression as it can be handled just as easily as a pencil. Moreover, its reduced design facilitates access to the product.«

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This product can be found in the
Red Dot Design Yearbook 2016/2017