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Mirrorless Digital Camera


Shanghai Xiaoyi Technology Co., Ltd., Shanghai, China

In-house design

Shanghai Xiaoyi Technology Co., Ltd., Shanghai, China

Red Dot
With just two function keys, the YI M1 mirrorless camera is a prime example for minimalist design. It is mainly controlled via the touchscreen just like a regular smartphone. With a weight of merely 280 grams, it is so light that it can be taken along anywhere. With its innovative user guidance and unique templates, even beginners can rapidly achieve professional results. The camera also supports 4K videos with 30 frames per second.

Statement by the jury

»The YI M1 digital camera is well equipped and, with its state-of-the-art operating concept, enables uncomplicated access to high-resolution digital photography.«

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This product can be found in the
Red Dot Design Yearbook 2017/2018