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Digital Camera


FUJIFILM Corporation, Tokyo, Japan

In-house design

Masayuki Sakai

Red Dot
The Fujifilm X100F compact premium camera is the fourth model in the X100 series. It features an improved image processor and autofocus as compared to the predecessor model. The operational elements on the rear have also been redesigned and replaced by an autofocus joystick, as well as a dial for shutter speed and ISO sensitivity. The hybrid viewfinder shows a partially transparent live preview in the optical mode as well, whereby the motif can be captured more easily.

Statement by the jury

»The Fujifilm X100F scores with its coherent equipment and clearly arranged operational elements. Moreover, it is so handy that it fits into any jacket pocket.«

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This product can be found in the
Red Dot Design Yearbook 2017/2018