About the Red Dot Award: Product Design

Red Dot Award:
Product Design 2015

The Red Dot Design Award, which origins date back to 1955, is now one of the world’s largest and most distinguished design competitions. In order to assess the diversity in the field of design in a thorough and professional manner, the Red Dot Design Award breaks down into disciplines: the “Red Dot Award: Product Design”, “Red Dot Award: Communication Design” and “Red Dot Award: Design Concept”.  About 17,000 participations in 2015 alone document the relevance of the internationally sought-after Red Dot.

In 2015, companies and designers from 56 countries registered to the Red Dot Award: Product Design and grabbed their chance to prove their design ability in an international comparison with renowned designers and up-and-coming talents. Within the competition’s 31 different categories, a total of 4,928 registrations have been submitted. But only the best were awarded.

With growing competitive pressure on the international markets, it is now more important than ever for manufacturers to set themselves apart from the competition by proving quality rather than simply pursuing an aggressive pricing policy. Designers are also benefiting from the award: they are using the Red Dot to present themselves to their clients and as a visual aid that emphasises their own strength.