Steven Linnebjerg, Jan Lindhardt Petersen,
Ramin Nateghi Elahi, Hannibal Brennum

NovoPen® 5 Insulin-Injektionsstift
In-house design: Ramin Nateghi Elahi, Steven Linnebjerg, Jan Lindhardt Petersen, Hannibal Brennum, Dänemark
Design: Designit A/S (Lars Herold), Denmark
Manufacturer: Novo Nordisk A/S, Denmark

Special: red dot best practice

Novo Nordisk A/S, Denmark

While manufacturers and designers around the world are being invited to register their works for the “red dot award: product design 2013”, we are presenting you with a selection of the award-winning works from last year’s competition in this special publication.

In 2012, Novo Nordisk A/S received the “red dot: best of the best” for the outstanding design of the insulin injection pen NovoPen® 5.

“The interactive nature of NovoPen 5 insulin injection pen offers people with diabetes the highest degree of safety and self-confidence. This injection pen impresses with its clear language of form and possesses a well-thought-out, self-explanatory functionality”, stated the renowned experts of the red dot jury.


Peace of mind

According to an estimate by the IDF (International Diabetes Federation), 366 million people worldwide suffer from diabetes. Living with this metabolic disease requires lifestyle modification and a lot of discipline, as people with diabetes have to add insulin to their system at prescribed intervals. Both overdosage and underdosage of insulin can quickly lead to serious health problems and even life-threatening situations.

NovoPen 5 is an insulin injection pen designed to assist people with diabetes in managing their daily insulin injections. Its innovation takes the form of an easy-to-use memory function. This allows users to check the size of the last dose and see how many hours have passed since it was taken. In order to give users the greatest possible confidence, NovoPen 5 features a simple design purposefully reduced to the essentials.

A large easy-to-read scale indicates the dose of insulin to be injected and the short push-button for injecting is located ergonomically for easy triggering. In addition, a sensory feedback system informs the user whether the entire dose has been injected. Addressing a key need of people with diabetes, the design of NovoPen 5 thus adds a sense of safety in insulin injection. Paired with interactive ease of use, this sensory feedback system gives users confidence and the assurance of having injected the right amount of insulin at the right time.

red dot: Is there a motive that is of significance to you and your work?
Novo Nordisk Design Team: The motivation behind our work is the desire for our products to change the lives of people with diabetes. We aim to make it easier for them to manage their condition by creating easy-to-use devices.

How would you define the term quality?
As satisfaction of the users. Our devices have to be robust and functional because they are used every day.

Which trends have a particularly strong influence on the design of today?
A trend is that people are more focused on sustainable design today, given the need to respond to global environmental crises.